02 Diagnose · The flagship

A fresh set of expert eyes on your dealership website.

You look at your website every day. That is exactly why you cannot see it. We tear it down the way a shopper experiences it, show you exactly where deals are leaking, and hand you the prioritized fix list.

Book My Audit · $1,995

Delivered in 5 business days. Fee credited toward any monthly plan.

HomepageSearch results pagesVehicle detail pagesMobile flowLead formsCTAs and click-to-callSpeed basicsTrust signals

The deliverable

Not a checklist. A teardown.

Automated graders count pixels. We watch where your shoppers fall out of the funnel and document every leak with evidence. Here is what lands on your desk.

Scored report, 0 to 100

Every page of your funnel graded on the same 0 to 100 scale as our free sitemap scan. You see the number, the grade, and exactly why.

Prioritized findings

Every leak marked critical, warning, or ok, ordered by revenue impact, not by page order. You know what to fix first.

Before and after mockups

We redesign 2 to 3 key sections, your VDP CTA area especially, so you can see the fix, not just read about it.

Research-backed rationale

Every finding cites the conversion principle behind it. No opinions, no taste. Evidence.

Quick wins vs strategic list

What your team can fix this week, separated from what needs planning. Momentum first.

30-minute walkthrough call

We walk you through every finding, answer questions, and leave you with a plan whether you hire us or not.

Sample findings

What a finding looks like.

Three real patterns from dealerships we audited, anonymized. Every finding in your report reads like this: what we saw, what we would change, and why it matters to gross.

F-014 Critical VDP · CTA placement

The money button is below the fold

Before · What shoppers saw

✕ Primary CTA is a gray "Check Availability" link under 14 lines of package details
✕ Phone number rendered as plain text, not tappable
✕ Nothing near the photos or the price invites the next step

After · What we mocked up

✓ Bold final-price CTA inline with photos and price, where intent peaks
✓ One tap to call or text from the price block
✓ Single primary action per screen, everything else demoted

Why it matters: Shoppers decide at the price and the photos. A franchise dealership we work with saw up to 3× more form submissions after this exact area was rebuilt. Results vary by store, traffic, inventory, and offer.

Maps to: Conversion Widgets (VDP CTA + Dynamic Savings)

F-007 Critical Mobile · click-to-call

Calling the store takes four taps

Before · What shoppers saw

✕ Phone number lives in the footer, below every widget the vendor ever sold
✕ Menu, then Contact, then Locations, then the number
✕ No persistent call or text action anywhere on mobile

After · What we mocked up

✓ Sticky bar on every mobile screen: Call. Text. Get My Price.
✓ tel: links throughout, every call trackable
✓ The store is always one thumb-tap away

Why it matters: Most dealer traffic is mobile, and phone-up leads close at multiples of form leads. Every tap between intent and dial tone costs deals.

Maps to: Conversion Widgets (Sticky Mobile Bar + Floating Call Button)

F-021 Warning Lead forms · friction

Eleven fields to ask a question

Before · What shoppers saw

✕ First, last, email, phone, address, city, state, zip, preferred contact, time frame, comments
✕ Required fields marked in pale gray, errors shown only after submit
✕ Form sits at the very bottom of the page

After · What we mocked up

✓ Four fields: name, contact, vehicle of interest, question
✓ Inline validation, clear error states
✓ Form surfaced at the decision point, not the basement

Why it matters: Every field you add is a toll booth. The dealer does not need a mailing address to answer a question about a truck.

Maps to: quick win your own team can ship, documented step by step in the report

How it works

Submit your site. Get the teardown. Keep the list.

Submit your site

Tell us your website and your market. We confirm scope on a quick call and start the clock. No access to your platform needed.

We tear it down

Homepage, SRP, VDP, mobile flow, lead forms, CTAs, click-to-call, speed basics, trust signals. Every leak documented, scored, and ranked by revenue impact.

Walkthrough call

In 5 business days you get the scored report, the mockups, and 30 minutes with the people who wrote it. Bring your GM. Bring your vendor. We answer everything.

You fix it, or we do

Hand the list to your team and keep it all. Or have us install the fixes: your audit fee is credited toward the first month of any monthly plan.

The upsell, out loud: we can hand you the list, or we can just fix it.

Every finding maps to a fix. Some are quick wins your team ships in a week. The visibility gaps map to the Inventory Sitemap. The conversion leaks map to Conversion Widgets. If you hire us for either, your $1,995 audit fee is credited toward your first month.

Dealer Conversion Audit

$1,995 one-time

✓Full-funnel teardown: homepage, SRP, VDP, mobile, forms, CTAs
✓Scored 0 to 100 report with critical / warning / ok findings
✓Before and after mockups of 2 to 3 key sections
✓Quick wins vs strategic list, plus 30-minute walkthrough call
✓Delivered in 5 business days
✓Fee credited toward the first month of any monthly plan

Book My Audit →

No payment due today. We confirm scope first.

Frequently asked questions

What exactly do you audit? +

Your homepage, search results pages, vehicle detail pages, mobile flow, lead forms, CTAs, click-to-call, speed basics, and trust signals. Everything a shopper touches between landing and becoming a lead.

How long does it take? +

Five business days from the day we get your website details to the day the report and walkthrough call are ready.

Do I have to buy anything else? +

No. The audit is a complete, standalone deliverable. You can hand the fix list to your own team or your website vendor. If you want us to do the fixing, your audit fee is credited toward the first month of any monthly plan.

Who performs the audit? +

The same team that builds and installs our conversion widgets across franchise dealerships. We audit dealer websites for a living, not as a side service.

Is my report shared with anyone? +

No. Your report is yours. When we show sample findings on this site, they are anonymized and never identify a store.

What if my website vendor pushes back? +

The report documents every finding with evidence and rationale, which is exactly what vendors respond to. Many of our findings are fixes your vendor can make. The rest, we can install without touching their code.

Book your audit

Five business days from now, you know exactly where the deals are leaking.

One form. A quick scoping call. Then the teardown begins. Whether you fix it yourself, hand it to your vendor, or have us install everything, you keep the full report either way.

Turnaround

5 business days

Report, mockups, and walkthrough call. $1,995 one-time, credited toward the first month of any monthly plan.